Fake followers are ruining influencer marketing

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit? CNN estimates that approximately 83 million Facebook accounts are fake accounts. Twitter is estimated to follow distantly with more than 20 million fake accounts. Business Insider…

Fake followers are ruining influencer marketing

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit? CNN estimates that approximately 83 million Facebook accounts are fake accounts. Twitter is estimated to follow distantly with more than 20 million fake accounts. Business Insider…